I am the first to agree that there are just too many songs released today. As my friend Rupert Withers from Vigilante Music says, "Just because you can make music doesn't mean you can." What he is saying is that the ability to make music (i.e. having the technological tools at your disposal) doesn't mean you are capable of making good music.
In my opinion, the greatest challenge facing any artist/band is the ability to make music that sells. Sooner or later if you make music that has the ability to sell within a particular genre no matter the number of releases, your music will come to the attention of the buyers. Every time someone finds your music they will inform their friends and the opportunity to go viral is at the highest.
The problem is that most artists/bands do not make music that can sell within their genre but blame the lake of money for promotion as the reason for poor sales or they also blame someone who was in charge by stating they failed to carry out their duties properly.
No matter what anyone says, those who dominate a genre must be making music that appeals to the buyers within that genre.
Let me explain what I am saying. I recently went to CD Baby to purchase some R&B Gospel songs. As I went on to listen to many songs I came across a song by "Jai" called "Pray". No I had not heard about her before, but the song was just so catchy that I bought it. The only promotion that the song needed was to just ensure I could listen to it.
If you are not selling your music you need to reconsider your creation or creativity process.
So what can help us ensure we create music that sells? Here are my suggestions:
1. Be ready for the long haul. Longevity is one of the essential keys to success. The longer you engage your creative process, the more creative you become. So be prepared to do as many tracks as possible before you get the one that would be sellable or getting the formula that creates music that sells.
2. Work with a producer that makes music that sells. Before you pay any producer, the foremost question on your mind should be, "How many records has my production sold?" If he/she has not made any music that sells, then don't gamble your money with this producer.
3. Work with a focus group. A focus group is a handful of people that have experience within the music business and are capable of offering constructive criticism. Your focus group should include DJ's, Record store Sales Staff, Pluggers, and a Promotions Person.
By the way, do you want to learn more about making money with your music? If so, download my brand new free course, "How to Make Money With Your Music" here: http://www.musicbusinesstools.com/
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